It’s very helpful in the selling of any property to have a plan – a listing marketing plan. This plan helps us in working together to sell your property for the best price possible in the least amount of time. Part of the plan is utilizing some or all of the aspects below. In addition, fulfillment of this plan will help us to eliminate lookers who don’t qualify, will keep your home show-ready while decreasing the unnecessary exposure and risk by decreasing foot traffic while your home is actively on the market, and help us to qualify only serious and capable buyers which saves time, money, and minimizing frustration. Below is a list of things we use in our listing marketing plan.
Pre-Listing Consultation
One of the biggest steps to selling your home is to know what you need to repair, upgrade, and update. Knowing these items can help you save time and certainly money while helping you get the most amount of money for your home. We’ll help you figure out latest design trends as well as how your home presents to folks coming to any open houses we hold as well as showings from us or other agents. It’s tough to have an objective view of your home since it’s your home – this is where it really counts to have a professional real estate agent work with you to get your home ready to go on the market.
Professional Photography
There’s no doubt, iPhone photos don’t cut it when we’re wanting to show your home at it’s best. The first look at your home that most home buyers see is through the photos that we submit to the MLS. It is not enough to hire any photographer. It’s very important to capture the best views, angles, lighting, and even time of day to have your property stand out. Only experienced professional real estate photographers know the combinations that work best, especially as requirements change with every property. Not only are we trying to get the best price for your home, we’re also competing with other homes like yours – professional real estate photography is a must.
Real Estate Videography
Similar to professional real estate photography, a great video of your home makes all the difference in selling your home for the best price the market will bring. Most buyers want photos and videos of homes and if they don’t see them, they generally don’t bother to take the time to physically go look at a property that lacks either of these important selling tools. Again, an experienced real estate videographer is the only way to go versus a regular videographer, as they know how to capture the best and most unique qualities and aspects of your property – home. Video is great capturing moods and purposes that photography just can’t quite capture.
Website Marketing Syndication
It’s important to reach as many folks as possible when selling a home. We make sure your property gets found accurately in Zillow, Realtor.com, Redfin and hundreds of other real estate websites, including our own. By getting your home out to as many places as possible, we make sure it easy to find at the top of search results – which means it’s there potential home buyers are searching for it.
Social Media
Let’s face it, a great way to market just about anything is through Social Media – homes included. Real estate is a very popular item found in many of the big name social outlets like Facebook, Twitter, Instagram, Pinterest and even LinkedIn. We stay connected with many of these outlets to get your property the most exposure possible.
Open Houses
We get it, with Covid, Open Houses are tricky and require planning and extra work. We still believe in the power of an open house as one important way to market your home and get you the best price in the shortest amount of time possible. Potential home buyers fall in love with homes when they get a chance to walk through them – this is the opportunity that an open house brings. It’s the time when the most amount of folks can come through your home in a specified period of time thus getting your property maximum physical exposure. Not only do we open market your home in the MLS as an open house (if we’re holding one) we also use our broker and agent connections to directly advertise your property.
Coming Soon
An exciting opportunity to market your home is before it actually “goes live” in the MLS for other agents to see. During the time where we’re getting it ready to list, we can let agents within our brokerage know about your property. This allows these agents to communicate with home buyers they are working with which further generates excitement for your property. Sometimes it’s possible to sell your home before it ever goes live in the MLS – which can save you time and money.
